\n ![\"holly.jpg\"](\"https:\/\/a3.allaccess.com\/assets\/img\/editorial\/200xH\/ho\/holly.jpg\")
<\/a><\/p>\nHolly Humberstone<\/p>\n<\/p><\/div>\n
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UNIVERSAL MUSIC PUBLISHING GROUP (UMPG) announced MONDAY (3\/1) they have signed rising singer-songwriter HOLLY HUMBERSTONE to an exclusive, global publishing agreement.<\/p>\n
According to UMPG, In less than a year, HOLLY has become the biggest unsigned artist out of the UK. She was awarded #2 on the prestigious BBC Sound of 2021 Poll, included on BBC Radio 1\u2019s 2021 Brit List, and was featured on AMAZON MUSIC UK Ones To Watch 2021 and VEVO DSCVR\u2019s Artists To Watch 2021. The 21-year-old singer-songwriter\u2019s debut EP FALLING ASLEEP AT THE WHEEL has already amassed more than 50 million streams.<\/p>\n
She was also chosen as APPLE\u2019s Up Next Artist in 2020 following in the footsteps of BILLIE EILISH, was featured in VEVO\u2019s DSCVR At Home series and performed on BBC\u2019s Music\u2019s Introducing Live from the BBC Radio Theatre, which has earned a reputation for extraordinary intimate, live performances during lockdown. She has also received international critical acclaim from THE NEW YORK TIMES, NME, BILLBOARD, BEATS 1, RADIO 1, KCRW, TRIPLE J, and ROLLING STONE.\u00a0<\/p>\n
HOLLY said, “I\u2019m really excited to join the UMPG family! They\u2019ve been so supportive since the beginning of my journey and I couldn\u2019t ask for a better team.\u201d<\/p>\n
DANI SAWYERR, UMPG A&R Manager, said: \u201cHOLLY is a special talent and we knew from the moment we heard \u2018Deep End\u2019 that we just had to work with her. A world-class songwriter full of ambition and drive, her potential as both an artist and writer has no limits. We\u2019re extremely excited to be working together with HOLLY and her manager JOSH SANGER as she enters the next phase of her creative journey.\u201d\u00a0\u00a0<\/p>\n
MIKE MCCORMACK, UMPG UK Managing Director added, \u201cOne of the brightest, most promising songwriters \/ artists, HOLLY is undoubtedly on the horizon of huge, global success. She has the talent and a great team behind her. A special thank you to JODY GERSON for her leadership and support in this deal. HOLLY has fans throughout the UMPG family, but I would like to especially acknowledge DANI SAWYERR and DOUGIE BRUCE who were big fans of HOLLY from early on. We are thrilled to be part of HOLLY\u2019s musical journey and look forward to bringing her music to the world.\u201d<\/p>\n
It’s expected in summer 2021 HOLLY will embark on a UK tour including four sold-out OMEARA LONDON shows.<\/p>\n
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\u00ab back to Net News<\/a><\/p>\n
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